BAST – Spring 2014

BAST – Spring 2014

the scandinavian Magazine of fashion, arts and culture
Language : english
Category : Lifestyle
Content : fashion art music Jacket and blouse…

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In this issue, “BAST” presents Icelandic labels as Farmers Market, Ziska, Magnea, ELLA, REY, Sigga Maija and Cintamani. Also, we will discover the project NICE that aims to help designers protecting environment.
The Icelandic Fashion label ELLA was founded in 2011 by Elinros Lindal. ELLA is an ambassador of Slow Fashion, which respects both ecological and economical designs and fights the mass production of garments and overconsumption that ensues. Rebekka Jónsdóttir is the designer behind REY, a brand which focuses on quality fabrics and detailed tailoring and designs. For her new collection, she sought inspiration from the personal styles of actress Katharine Hepburn. The fashion and textile industry is one of the most polluting industries in the world second to oil, and the second largest polluter of clean water. As a solution, sustainable fashion, sometimes called “eco fashion” is a growing movement that supports social responsibility. The Nordic Fashion Association founded the sustainability project NICE (Nordic Initiative, Clean and Ethical) in 2008 and is today, one of the leading organizations in helping designers and textile companies to protect the environment.